Overture Testing RSS Ads

"You can now put Overture ads in your RSS feed. I don't plan on doing it yet, but I think its great. Many blogs lose half their traffic to RSS, and for bloggers that make their money that way, ads in RSS had to happen. A tiny text ad doesn't make it harder to read your favorite blog, but does support your favorite blogger. Bloggers need money, too."

(via InsideGoogle)