Sure it's money, professional/industry standing, and everything else. But there is something much deeper. Find it, and you'll make more money, your business will thrive, and everyone in your business world will be happier. —@gapingvoid
So what is your company’s purpose? If you can’t answer this in a simple way, take a step back and think about it. It will make a world of difference, for you and the people around you.