Your blog has a feature that Facebook does not: discoverability.

Monolithic, centralised social networking sites do not scale socially.

Why do I enjoy reading print magazines when I can find the same articles online?

Overtime, The Letter has turned from a newsletter to a medium of sharing parts of my life I wouldn't share on my blog any more.

It’s not how they use the enormous power they have. It’s who controls it.

Could it be that Google Search has reached its limit to scale?

Because that's all we have left.

It could be a software architecture pattern.

“Future-proof is a feature, and an important one, when it comes to hosting my digital life, like my photos, my videos, my thoughts, my on- and off-line activity.”